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	<description>Thoughts on SEO, social media, and web copy</description>
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		<title>Facebook Changes: How Are Brands Affected?</title>
		<link>http://rankandcopy.wordpress.com/2011/09/29/facebook-changes-how-are-brands-affected/</link>
		<comments>http://rankandcopy.wordpress.com/2011/09/29/facebook-changes-how-are-brands-affected/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 14:56:34 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
		
		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=45</guid>
		<description><![CDATA[Facebook&#8217;s recent announcement at the F8 conference of  radical changes to the platform, including things like timelines and tickers, has left most of the tech world reeling. While a lot of attention is being focused on how these changes will affect individual users, how will these and previously announced changes affect brands using Facebook Pages? 1. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=45&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>Kwiksta and a new leaf!</title>
		<link>http://rankandcopy.wordpress.com/2011/09/28/kwiksta-and-a-new-leaf/</link>
		<comments>http://rankandcopy.wordpress.com/2011/09/28/kwiksta-and-a-new-leaf/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 10:54:08 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
		
		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=43</guid>
		<description><![CDATA[This post signals an intention to improve my appalling lack of posting on this blog. So, what better way to turn over a leaf than with an exciting new project! I&#8217;ve been lucky enough to be one of the first teachers involved with Kwiksta &#8211; Sam Paddock of GetSmarter&#8216;s latest venture. Kwiksta is an online [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=43&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>How to Use Flickr to Grow Your Brand – Part 1</title>
		<link>http://rankandcopy.wordpress.com/2010/08/04/how-to-use-flickr-to-grow-your-brand-%e2%80%93-part-1/</link>
		<comments>http://rankandcopy.wordpress.com/2010/08/04/how-to-use-flickr-to-grow-your-brand-%e2%80%93-part-1/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 07:33:52 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[photo sharing]]></category>
		<category><![CDATA[video sharing]]></category>

		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=34</guid>
		<description><![CDATA[Besides the usual social media suspects like Facebook and Twitter, there are many other tools worth considering when it comes to promoting your business online. One of these is Flickr, the Yahoo!-owned photography sharing site. When used correctly, Flickr is an extremely effective way of engaging with your target market — provided they use the site, and provided your business lends itself to having photographs uploaded and shared with the Flickr community.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=34&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>Realising the power of Twitter</title>
		<link>http://rankandcopy.wordpress.com/2010/06/10/realising-the-power-of-twitter/</link>
		<comments>http://rankandcopy.wordpress.com/2010/06/10/realising-the-power-of-twitter/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 10:31:25 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[replyz]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=27</guid>
		<description><![CDATA[Replyz is a new add-on service to Twitter that allows you to quickly ask and get answers from Twitter users, and answer questions others are asking. Replyz does this by pulling out the tweets it thinks are questions into its interface that you then sign into using your Twitter login details. For businesses, Replyz offers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=27&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>AT&amp;T vs Georgio and the power of social media</title>
		<link>http://rankandcopy.wordpress.com/2010/06/06/att-vs-georgio-and-the-power-of-social-media/</link>
		<comments>http://rankandcopy.wordpress.com/2010/06/06/att-vs-georgio-and-the-power-of-social-media/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 16:56:45 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[georgio galante]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=22</guid>
		<description><![CDATA[An interesting case study in both the power of social media and how companies are taking it seriously comes from disgruntled AT&#38;T customer Georgio Galante. Galante was upset with his data plan on AT&#38;T, and wrote two emails of complaint to AT&#38;T&#8217;s CEO. Shortly afterwards, he got a call from an AT&#38;T Executive Response rep [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=22&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>Keyword research tools for social media sites</title>
		<link>http://rankandcopy.wordpress.com/2010/06/01/keyword-research-tools-for-social-media-sites/</link>
		<comments>http://rankandcopy.wordpress.com/2010/06/01/keyword-research-tools-for-social-media-sites/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 17:36:16 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[keyword optimisation tools]]></category>
		<category><![CDATA[keyword research tools]]></category>
		<category><![CDATA[SEO copywriting]]></category>
		<category><![CDATA[SEO keywords]]></category>

		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=19</guid>
		<description><![CDATA[I was asked recently if there are any keyword research tools besides Google&#8217;s free keyword tool for specific social media sites like Facebook, Twitter and YouTube. Especially if you&#8217;re marketing your brand on these sites, it&#8217;s useful to research what keyword searches are specific to each site. YouTube Since YouTube is a Google-owned property, Google [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=19&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>Google&#8217;s May Day Update</title>
		<link>http://rankandcopy.wordpress.com/2010/05/31/google-may-day-update/</link>
		<comments>http://rankandcopy.wordpress.com/2010/05/31/google-may-day-update/#comments</comments>
		<pubDate>Mon, 31 May 2010 06:47:59 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google algorithm update]]></category>
		<category><![CDATA[Google May Day]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=11</guid>
		<description><![CDATA[After much debate about it by SEOs on forums like Webmasterworld, Google&#8217;s Matt Cutts has finally gone on record about what is being dubbed their &#8220;MayDay&#8221; search algorithm update. In a nutshell, this update affects results for long tail queries &#8211; in other words, those search phrases that have  four, five or more words in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=11&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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		<title>How to write in plain English</title>
		<link>http://rankandcopy.wordpress.com/2010/05/28/how-to-write-plain-english/</link>
		<comments>http://rankandcopy.wordpress.com/2010/05/28/how-to-write-plain-english/#comments</comments>
		<pubDate>Fri, 28 May 2010 14:10:11 +0000</pubDate>
		<dc:creator>saffainsanfran</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[plain english]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[web copywriting]]></category>

		<guid isPermaLink="false">http://rankandcopy.wordpress.com/?p=3</guid>
		<description><![CDATA[Writing simple web copy doesn&#8217;t mean writing web copy for stupid people. One of my favourite resources for explaining why and how this is so is the Plain English Campaign&#8217;s downloadable pdf guide, &#8220;How to write in plain English&#8220;. The document puts this principle across beautifully with explanations and examples around the following guidelines : [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rankandcopy.wordpress.com&amp;blog=13210755&amp;post=3&amp;subd=rankandcopy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Catherine Parker</media:title>
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